Orchid Holistic Search with Angela Marturano feature #18 of Together Talks
Updated: Oct 25
"Together Talks" feature # 18: Orchid Holistic Search presented by KLS, freight company.
Some background on Orchid Holistic Search
KLS is back for this edition of "Together Talks" feature highlighting Orchid Holistic Search, founded by Angela Marturano. Orchid Holistic Search is the natural choice to simplify your Leadership-Level search in marketing, operations, sales, human resources, quality or finance. Their holistic approach to recruitment symbolizes their respect for interconnectedness and dedication to companies who are doing good for people, products, and the planet. That being said, most recruits are due to critical gaps in expertise and require a strong sense of urgency. In order to give each search proper attention and care, they dedicate their desks to only a handful of searches at one time.
Decade plus journey
Orchid Holistic Approach has been in business for over 13 years now. However, Angela's start in recruiting is an interesting one. Out of college with a sales and business marketing background, she worked for Craft Brewing. While she enjoyed the position, it didn't quite align with her values. Believe it or not, she was recruited to become a recruiter! "I was contacted and I figured she was prospecting me for a role, but she suggested I transition into recruiting." She spent 2 years recruiting in Automotive before she realized the vibe wasn't meshing. The approach of many recruiting firms is to hit quotas, gaudy performance metrics, and numbers are the bottom line. Angela believed she could operate in a different way that would provide better results.
When deliberating with her Husband, who is a Naturopathic Doctor, they decided supplements would be a good place to start. That was their early focus, but over time after working with clients like Vega and Bare Snacks, they also took a keen interest in emerging brands. Today she said it is about a 50/50 split between supplements and the food/beverage industries.
Upon starting and knowing she wanted to create something unique, there is one word that kept coming up in our conversation...
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This singular word came up multiple times.
It wasn't a buzzword, or branding, or trying to create a vibe or image. It was a minute or two into describing part of their work and that was the verb that came to Angela's mind, Magic. It was the word that completely encompasses their entire process, Magic.
Angela described their philosophy as a human- to human approach. They offer a holistic approach that is effective. Every step of their process is meticulous. She described their work as a blend of art and intentional. The choice of clients they work with and the prospects they represent are extremely particular. They need to feel good about the company, about the people, about the transparency, communication, ethos, and process. Her side of the equation is only most effective with collaboration from her clients. And when everything aligns, what happens? You guessed it...Magic.
Normally we ask about the culture in each interview, however, we weren't sure with Orchid Holistic Search being such a small company. Before we could even spit out the next word after "culture" Angela cut in. "Oh we ABSOLUTELY have a culture." Her pride was evident when she conveyed what it means to represent her company. "Our culture is one of transparency, responsiveness, human-to-human CARE, authenticity, that values holistic alignment with PEOPLE and COMPANIES." Between the testimonials and repeat clients as she said, "The results speak for themselves." ...Magic ;)
When we asked Angela her favorite aspect of her company, "The inspiration we get from working with founders and leaders who are looking to make food that evokes health and joy for people. Brand importance is critical to us, values are such a large part of the equation, and it leads to synergy for our process. When we connect with the right clients and candidates, we have the opportunity to change the trajectory of a human. We can put them on a path. Being able to present a candidate with an offer, it is such a moment. It feels like so much more than a win." Magic...
Orchid Holistic Search is run by Angela and her husband, Matt Marturano. They lived in Detroit until they moved to Costa Rica about 5 years ago. However, they still are invested in their roots. 1% of the profits from Orchid Holistic Search are donated each year to Greening of Detroit. A cause near and dear to their hearts.
Angela recently walked the Expo West trade show. However, there was a major surprise waiting. She was nominated and won the "New Hope Network Community Impact - Joy Award". Check out the LinkedIn post from New Hope Network. What a WONDERFUL achievement and well deserved!
Growth and Challenges
2022 was the biggest year in the company's history, topping the previous, 2021. When we asked Angela about her goals for 2023, growth wasn't her main focus. "We are in a great place, if 2023 is the same as 2022, I'll be happy. I'm more focused on continuing to fine-tune our process. To stay as sharp as we can and get our newest hire, Julia fully integrated."
Orchid Holistic Search made their first hire just a short while ago bringing on Julia Gonser. Angela said the fit has been incredible so far. And the timing couldn't have been better. She told us how despite working with people all day and talking with people she was feeling alone. It was an internal battle she was facing. But hiring Julia has reinvigorated her and brought back the spark. Teaching Julia the Orchid Holistic Search way, has reminded Angela the beauty of what they do. Magic.
Angela stated how excited she is to work with Julia over the upcoming few years. She believes it will only strengthen the strong processes they have. Remarkably when clients hire Orchid Holistic Search they usually operate within a 2-4 week period. The position is usually filled in a month depending on the clients' pace of interviewing. Incredibly efficient and tailored services provided by this company. This is part of the reason Angela has filled over 100 high-level searchers in her career. The company also recently launched its new website last month, check it out here!
Angela has been featured multiple times in blogs and podcasts. Here she is featured in Retail-Voodoo. And also a list of some of her most recognizable podcast appearances, including "The Ivy Podcast", which is in the top 2%!
Interested in being featured with "Together Talks"?
KLS is booking our upcoming schedule now!
Contact us as we would love to learn your story and share it amongst our audience.
Weekly we provide 2 companies our platform to expand their reach courtesy of our campaign. Let's collaborate!!!
KLS wants to thank Angela for her participation. We are honored to feature her company, Orchid Holistic Search. Angela's knowledge, passion, and dedication are a few reasons why the company continues to thrive. As evident by her recent recognition at Expo West, her peers hold her in the highest regard as well. We sign off as well and are thrilled to feature both Angela and Orchid Holistic Search as this feature of "Together Talks" campaign.
Klimson Logistics Solutions - Orchid Holistic Search with Angela Marturano feature #18 of Together Talks
*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, freight company, is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign "Together Talks" if you have any interest in being featured or questions regarding your freight operations please contact us today!
Our precise and reliable effort.
We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.
Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.
Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.
The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.
Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.
Let us repeat, NEVER WILL WE JUST BILL OUT AN EXTRA CHARGE WITHOUT YOU BEING NOTIFIED.
You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.
For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.
This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.
Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.
Let’s breakdown our services more in-depth
LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).
Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.
FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.
Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution
What makes KLS different?
There are thousands for freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.
Our company also runs a year long charity promotion. Book your first shipment through KLS and we donate to the charity of your choice in your name. Our way of thanking you for giving us an opportunity to show you the KLS way and what makes us one of a kind. This entire package is what we offer to every prospect and every client. Our goal is to help provide answers that customers may have when it comes to shipping. We want to always be available as a resource and will always offer a lending hand whenever we can.