FeastFast Snacks: Crush Cravings. Drop Pounds. No Sugar Needed.
- KLS
- 2 days ago
- 11 min read
Updated: 1 day ago
For the 187th feature of our "Together Talks" campaign, we collaborated with FeastFast Snacks and Co-Founder, Joshua Sizemore.
The Sugar-Free Cookie Revolution
Cookies don’t have to be the bad guys.
FeastFast™ cookies are made to satisfy cravings without the crash—perfect for keto, fasting, or anyone eating smarter.
Here’s the sweet scoop:
🍪 No gluten. No sugar. No problem.
🌱 Plant-based and non-GMO
🥥 Almost zero carbs
💪 Keto-friendly, blood sugar-friendly, basically just friendly
Nothing in these cookies turns into sugar after digestion—so you can snack without setting yourself back.
No crash, no guilt—just yum.
"Together Talks" feature # 187: FeastFast Snacks presented by KLS - Your Trusted Shipping Solutions In The USA
What were your concerns to transition to starting your own business? How have you dealt with being the face of the company?
How have you grown due to becoming an entrepreneur? What aspect of entrepreneurship do you appreciate the most? Share a decision that you made that was detrimental? What is your why?
Story of how it was created?
I'm a lifelong entrepreneur in food and beverage, and I've been fortunate enough to have a few acquisitions in the space and also have some failures. But I've been the CEO of a couple of food and beverage brands as well.
As for this opportunity I met with the doctors about seven or eight months ago, and they had been utilizing these snacks to lose weight for fasting. These snacks they claimed kept them in ketosis. But how they got there was they were two doctors that were overweight, and they wanted to lose weight through kind of a fasting mechanism. They knew ketosis helped, and they wanted to really find snacks that kind of meshed with their lifestyle. Being doctors, they tried all the keto snacks in the market. Every time they would try these snacks, they would test their blood sugar through a blood test, and their blood sugar would spike every time they tried these snacks.
They decided they needed to figure out a snack that doesn't do that. They partnered with one of their buddies, and they just went through formulation after formulation in regards to what recipes worked, what didn't. They found a few that did, and they started utilizing these snacks through their fasting to stay in ketosis and never raise their blood sugar. They continued to monitor that every time they ate them. And so they ended up losing 110, 120 pounds each. Through that, they kept meeting other folks that wanted to lose weight, and they were promoting their fasting lifestyle and utilizing these snacks that they were creating in their house. This was a couple of years ago.
Fast forward to seven, eight months ago, someone introduces me to these folks, and they wanted to take this snack to the market. Enter me and the snacks were really good. I think the main thing is they actually worked. When you tried them and ate them, they didn't raise your blood sugar. For me, that's amazing for people that are in the gym, wanting to lose weight, stay in ketosis, live a fasted lifestyle, et cetera, et cetera. That's awesome for that. And they're delicious snacks.
But on the other hand, there's about 45 million people that's diabetic. And I don't know how many people that's pre-diabetic in the U.S. that could utilize these snacks, have a safe and healthy snack that they could use and not raise their blood sugar. It really would help them in their daily lives. We had kind of a two-pronged approach. So seven, eight months ago, I joined and went in and helped reformulate the brand so we could go to market. We just launched the brand May 16th, 2025.
What have been the biggest challenges?
The first big challenge was finding the right co-manufacturer that can produce what we need. We have this line of cookies that we launched with four flavors. Our, our next thing is we have four flavors of crackers. And then we have two flavors of cereal, which will blow your mind, they're unbelievable. For us it is finding a co-manufacturer that can produce all of those things at one facility, which is pretty hard. One of my good friends is the former COO at Kind Snacks and Lydia Larry's. He knows all the big manufacturers and he gave me a long, long list. We literally narrowed it down to two.
Out of those two, landed on this one in Vermont. We're still working out some issues in regards to the crackers because it's all kosher co-manufactured. The cheese piece, we're figuring that out. I think our next iteration will be the cereal. We'll come out with that next and then get into the crackers. But, so that was, that was the, the big hurdle at first was finding a true co-manufacturer that can produce what we needed at the flavor level, the capacity, and also the different iterations that we want.
Goals for upcoming year + Next phase of the company?
A successful first year for me is getting ultimately to seven figures before the 12 months is up. To get there, we have all of our marketing components firing on all cylinders, with meta and TikTok shop, our ad buying team, our Google ads, our SEO, our email phone. There's all kinds of different things that you've got to do to make sure that everything's firing correctly. That's a big one.
We'll go into Amazon in about three months. We want to capture as much data from customers through our own website as we can for the first three months. Then we'll add Amazon, that sales outlet. But we'll be direct to consumer for the foreseeable future, probably for the first 16, 20 months, maybe two years.
Then we'll look at potential retail opportunities, different opportunities in that landscape. Retail is a very cash flow intensive beast. As much as we can stick to direct to consumer through our website and through Amazon and through TikTok shop, we will we'll do that. The next three months, we'll just continue to hopefully build on these sales. We'll replenish our cookie stock. Like I said, we've already started working on the cereal and the crackers. We're doing our bench trials for the cereal next week. Hopefully we'll land on those to be excellent and then we can schedule those to be ran through our co-manufacturer. We'll figure out a release date for that. But I would imagine in the next two to four months, probably in August, we'll do another run of our cookies.
We'll stay replenished and that's probably about the time we go into Amazon as well. We can run pretty lean in regards to manpower, just having these partnerships with the marketing, etc. I have a great guy that works with me for help, finance and some operations stuff. He's awesome. Right now, that's kind of all we need. But as we continue to grow and get out into different outlets, we'll bring on a few more people.
What were your concerns to transition to joining this company?
The excitement probably starts in the beginning when I know about a product and I know about what someone's trying to do and accomplish. It connects to me personally, which the food and beverage is my space. And then you take it a step further, health and wellness is important to me, I work out twice a day. That's something that's very near and dear to me, and it's a stress reliever, plus it keeps you healthy. Those things are super important, and it's very important to me that I connect with something that's related to my passions.
This touched a lot of those boxes, but there's always hesitancy when you have founders that don't understand this space, either a food and beverage or the direct consumer space or both, right? That was kind of my wariness with these guys. Not only was I talking to them and selling myself, but I was also kind of interviewing them, plus kind of quizzing them on possible situations that may arise. But they were very open. They were super transparent and honest. I appreciated that. I'm a kind of direct get-to-the-point, let's-figure-this-out type of guy, and they were, too.
So I appreciated that, but, again, there's always hesitancy and the unknown. You don't know what you don't know, despite knowing this space extremely well. But when you have founders that have never been here, been there, done that, and you're having to kind of teach them as you go, you're doing kind of two things at once. But I think once that trust is built and you've proven, you've done what you said you were going to do, then that kind of alleviates things.
How do you manage roles with the three of you?
With our product being in the food space, being in the health and wellness space and kind of a weight loss product, we have not only our doctors, but we have testimonials, we have tons of those before and after reviews. We're going to utilize those as much as possible, because I think people respond to those things really well. It is super authentic. It sheds the truest light you can on the product.
With that said, we'll also be doing a ton of kind of influencer, a ton of UGC, a ton of affiliate marketing as well. Because I think the best way is to get a full 360 on all of it and just gangbusters as much as you can. We're lucky enough that we can afford to do that at this point, being so early. We're going to take advantage of it.
What do you hope to gain from this experience?
I think for me it's two things, maybe three.
One I get to build something that I'm super passionate about. I get to not only help people on the other end, the customer and the consumer, I also get to help the founders.
I have a big lofty goal in mind that I've never reached before in regards to a revenue target that I want to get to. I think we can get there with this brand. Before taking brands to hundreds of millions of dollars is amazing. But I've never been to that billion category. That's something I wanted to.
What aspect of entrepreneurship do you appreciate the most?
I appreciate all of it. But I think I respect the fact that you have to learn to be so even keel, right? When I first jumped into my first brand, there were so many highs and lows. I was always up and down and up and down and up. And that was my own thing. I did something before that. I helped somebody build New York seltzer, but it wasn't 100% my company.
But when it's 100% yours, the pressure is every second, literally, of every day. There's a great response, and then there's a horrible response. That's how it is. And you have to learn to, no matter what response or answer you get or result, it has to be another day. It has to just be, it is what it is.
If you can't teach yourself that or you're not already like that, then it's going to be very, very hard for you as an entrepreneur growing a business. But if you can, I think that's probably the most underrated skill as an entrepreneur that you either have or you can definitely develop it. But if you don't, then you're going to have a really tough time creating a great business because you just go crazy.
How has your outlook changed on what makes a successful company?
I think it changes with the brand and the product, honestly. If you're dealing with a beverage, it's very, very difficult to build a solid six, seven, eight figure business, just direct to consumer. It's because the product is too heavy. You're losing money when you ship it, it's just not viable in that channel. You have to go to retail kind of early. And then going to retail, again, is extreme amount of cash flow. You have to raise money early if you don't already have it in the bank. There's a lot of obstacles in the beginning with that. But when you have a great product that you can sell direct to consumer, that has good margin, that can be marketed appropriately, then you have a leg up, especially in today's world with technology.
You have so many outlets and platforms to market yourself, market your product. And if you can take advantage of those, then you're likely going to be successful. You still have to have the stick-to-it-on-ness and the discipline to be working 24-7 whenever is needed, etc. But it's a little bit easier when you have a product that you can sell direct-to-consumer versus retail. I think the outlook is a little bit easier just because of so many different ways to digitally market your product and sell your product.
What is your why?
I don't want to bring my ego into it, but when I was seven, I thought I was going to the NBA, right? I am 6'1, slight chance of reaching that dream, but I made it a long way. I tried out for 12 different NBA teams. But anyway, the belief that I had about basketball is how I have chased my career decisions. Because I have that belief if you continue to practice and you continue to get better and better and better then you see the result in a game. It's the same thing with this. You practice and practice and practice. You continue to grow and get better. And you do a good thing. And then you do another thing. And you do another thing. Then you realize, I'm actually pretty good at this thing. That makes you want to continue to do it just because you see a good result. I don't think there's anything wrong with that. People like to do things that they're good at.
I think also it's that competition. You're feeling good about what you're doing because you're building something. In your mind, I've done this before. I'm just going to make a few tweaks and I think it's going to be even better. Also, you're putting out a product that you can be proud of, that's going to help people. It's a double-sided kind of coin.
Milestone you are looking forward to?
I don't like to chase those things in regards to a timeframe because I've always put so much pressure on myself anyway. I'll let the founders and the guys do that. We have an email going predicting when we're going to hit our first $100,000, $250,000, $500,000. I don't get involved in that, because I just don't want put too much more pressure on myself. But at the same time, the next big goal, the biggest, next step is us hitting seven figures in the calendar year and then six figures in a month. I think those are two big goals.
But the one thing that's brought me joy, two things, was one, running that first bag through the co-manufacturer a few weeks ago. And I think, secondly, our head food scientist, not a scientist, but he's the one that kind of comes up with these recipes, and that's where we first try them. He sent us a video on Slack a few days ago when he ordered his first box and he got it, and he was taking it out, and he was so happy.
That was so cool.
Piece of Advice
I know people who have businesses and entrepreneurs probably already know this and have heard it a million times, but just never take no for an answer.
Just keep going. No matter what it is, no matter how, no matter if you believe in what you're doing and you have this gut feeling that it's going to work out, then don't sell yourself short and not make it work out.
Do whatever needs to be done to, to go to the next step. Even when the next step is just the next. Just keep, keep pushing.
Community Callout
Brandon Wilson was my boss at Lacoste. He was amazing. Learned so much from him.
David Roque, also met him in my retail days. Just a tremendous leader and person. He's taught me so much.
My business partner, Brandon Wilson, different guy, but he runs our restaurant in Berkeley and he just busts his butt every day. He crushes it.
A really good friend and another business partner, Brady Bobin. He runs a big conglomerate in the movie space. They bring kind of live orchestras and play the movie and they do the score. It's pretty astounding, he's just upper tier level, way smarter than I am. I'm lucky to be his friend.
Duncan Alney, he's a good dude. He just brings a smile to your face whenever you talk to him and I love hanging with that guy.
My wife - she's unbelievable. She makes me want to be a better person like every day. Ryan Marsh, he owned the original New York Seltzer. He's one of my business partners back in the day and a really good friend of mine now. He's an awesome guy. A lot of people may think differently, but he's the real deal.
In Closing
KLS wants to thank FeastFast Snacks and Co-Founder, Joshua Sizemore, for today's "Together Talks" feature. Follow along for their journey with their social handles below!
Comments