Feedplan with Win Feigle feature #24 of Together Talks
Updated: Oct 25
"Together Talks" feature # 24: Feedplan presented by KLS, freight company
Some background on Feedplan
Feedplan was created by Win Feigle. The company is a meal subscription plan from your favorite restaurants across the country. Win started the idea back in September 2021, after roughly 18 months of working on it, the app is ready to launch in Q2 of this year. Win runs the company, but is supported by a development team and an advisory panel that spans the tech, restaurant, and communications industries. The company is aiming to secure restaurants in the "fast-casual"space.
Meal Subscription Plan
Win came up with the idea due to his lifestyle. A former athlete, nutrition has always been important to him, but also accessibility. As he told us, "The other companies don't work for my schedule. On my long days there isn't time to prep, cook, eat, or clean up. You look at Hello Fresh, Blue Apron, etc those are very tiny meals, I'd need 2-3 to fill me up for one sitting plus all the work involved and they aren't cheap. Those aren't an answer for me, so it got me to thinking." We continued talking and he mentioned that the genesis dated back to his collegiate days being an athlete. "Think of our service as your college meal plan". He told us the goal is to remove the time and decision-making for meals. "Given my schedule, I'm eating out 3x a day, that is 3 decisions I have to make every single day. Why can't I just have access to a subscription model that gives me that flexibility and offers me savings."
That is how Feedplan was created and why Win is so confident it can work
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Why Can it Work?
Win said us the simplest answer is it is in the data..."77% of Gen Z and 81% of Millennials answered they are interested in pre-paid subscriptions through restaurants. That means 80% of adults ages 18-40 have a demand for this service."
The numbers don't lie.
The app plans to target that specific demographic who eat out multiple times a week or are on the go. We asked Win, why has no one else done this or have they? "After 12 months of research I found Mealpal which is the most comparable. They are primarily in New York, but their structure is different. You can access prepaid meals through their app, but only for lunch, only M-F, and must request the meal 24 hours in advance, AND only at participating restaurants on that day." While it is an option for some as he explained it, certainly there is a lot of meat left on the bone. "Their service doesn't help me here in Colorado. You have to be very organized to remember to request your lunch the day prior and it is only what is offered. I thought there was a more customer-focused approach, hence Feedplan."
He also told us how unique it is compared to our current options which are mainly just 3rd party delivery services like Uber Eats, Doordash, etc. Once again the answer was in the numbers...
"Those types of services take 15% off the top of restaurants. Most restaurants operate on an 8-10% margin. It isn't feasible. What we are creating there is zero margins off the restaurant. It is a BRAND NEW revenue source for them. And restaurants will love it because they have the profit right away similar to a gift card."
We had to follow up logically, with alright "where does Feedplan make money"? Win told us the customers who download the app pay $5/month. From there they can sign up for any subscription they want. Everything is tracked in the app for them for the month. See below picture from their website for an example.
As he said, it is a college meal plan for adults. The best restaurants we want at our fingertips, discounted! Remove the worry of where will I eat tonight because you'll have pre-purchased meals from your favorite establishments, genius!
The most amazing part of our interview with Win was when he told us about the prototype for Feedplan and how it involved Qdoba.
"In the early days of the app, I was able to get the attention of Modern Restaurant Concepts CEO (parent group of Qdoba, Modern Market, and Lemonade Restaurant) by pointing out a glitch in their app that had allowed me to use their restaurants as a cheap meal-plan system for months, which led to the idea behind Feedplan. After discussions with them, they were interested in partnering and assisting in the launch of the Feedplan app, their VP of Marketing is now an Advisor."
Changing Fast-Casual Experience
Ultimately what Feedplan will do is partner with restaurants across the country. Win advised us it is up to the restaurant to determine which locations will participate, which items are offered, and the meal plans/price points. He described it to us like this, "Let's imagine you currently go to somewhere like Chipotle and spend $15 for one meal. The goal of Feedplan would be to set you up with 4 meals for say $40, or 10 meals for $120, whatever they choose to be the pricing. But the beauty is you choose how many meals you want for the months and then those are yours. You can redeem them all at once, 2x a week, every Sunday, whatever works for you."
We asked Win where the struggles originated from? "Time management and being a solo founder. I have an amazing development team, but finding the right individuals to join the team on the non-development side has been a challenge." We also were curious as to the implementation for when it goes live, which restaurants (dying to know)? He told us that the goal for 2023 is to have 100 restaurant locations active on the app. We followed up by asking, how realistic do you feel that is and were shocked when he told us, "The waitlist is over 1,000 as of now" INCREDIBLE!
Win definitely came across as a highly intelligent and motivated person and one who does not skip steps. We were curious about what led him to this and were astounded to hear his story. He told us he has already started and SOLD 2 companies, but wait that isn't even the best part. Both were started for under $1,000 and he sold each for over $100,000.
Going to give you a second to digest that one...amazing.
He told us that put him through college but he always has had the entrepreneurial pursuit, yeah no kidding! But he told us this time it is different, he has skin in the game this time.
So we had to know given his previous business acumen why risk it all in a start-up? "The idea came to me because truthfully it pissed me off having to decide where to eat 3x per day. I saw a need for a service for myself and knew there are countless people out there in a similar situation who would utilize this service. It was a no-brainer for me." His passion and confidence never wavered in our chat either. We asked him if he has a favorite moment and once again it involved his athletic days, "It reminds me of training 9 months for that first game of the season and getting a win. So much work, effort, and sacrifice goes in but you understand what it takes to succeed. That is the mindset I have with my company as well."
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We are thrilled to have interviewed Win and learn about this incredible new start-up. We are beyond excited to keep tabs on Feedplan as the launch happens in mere months! KLS is grateful to feature Feedplan on today's edition of "Together Talks". Keep up to date on all the recent announcements from Feedplan with their social accounts listed below.
Klimson Logistics Solutions - Feedplan with Win Feigle feature #24 of Together Talks
*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, freight company, is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign "Together Talks" if you have any interest in being featured or questions regarding your freight operations please contact us today!
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We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.
Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.
Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.
The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.
Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.
Let us repeat, NEVER WILL WE JUST BILL OUT AN EXTRA CHARGE WITHOUT YOU BEING NOTIFIED.
You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.
For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.
This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.
Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.
Let’s breakdown our services more in-depth
LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).
Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.
FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.
Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution
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There are thousands for freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.
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