Nebula Snacks with David Jacobowitz feature # 13 of Together Talks
- KLS
- Apr 4, 2023
- 3 min read
Updated: 6 days ago
"Together Talks" feature # 13: Nebula Snacks presented by KLS, freight company.
Some background on Nebula Snacks
Nebula Snacks was founded by David Jacobowitz. Nebula Snacks creates and produces delicious and healthy snacking options that won't weigh you down with the gravity of added sugars or artificial ingredients. Added sugars are not an essential macro-nutrient, yet they are abundant in grocery snacks today. Nebula is on a mission to eliminate added sugars from the snacks we know and love. Their chocolate bars and future snacks are both Better for Humans and Better for the Earth with zero sugar, no dairy or any artificial ingredients - and then shipped directly to your door in eco-conscious packaging.
Galaxy Ambitions
The idea started in a galaxy far far....just kidding but it was conceived back in 2020. During Covid David was working from home. He also is an avid gamer. While gaming with friends from across the country, he found himself snacking a lot. One night it hit him like a ton of bricks literally. "I must've consumed over 100G of sugar this one night and I just felt awful. The idea was comprised right there." He began researching chocolate, looking into ingredients, cooking in his kitchen. After 1.5 years of Research & Development he began selling. 6 months later he left his position at TikTok and went full time into Nebula Snacks.
How was Nebula inspired?
David wanted to expand on the idea of feeling on cloud 9 when consuming his snacks. A big Marvel fan, he was watching one of the Avengers movies when Nebula appeared on the screen. Basically holding the meaning of cloud in space and being able to connect "weightless snacking without weighing you down", Nebula Snacks was conceived.
The company is currently direct to consumers for the most part, but David is looking to expand the model in the upcoming year. He recently attended the Sweets & Snacks Expo, which brought him great insight into how to steer the direction of his company. The snacks are currently in 20 stores locally and also a featured snack at the Meta Facebook office in Austin.
Creating a change
David's main objective is to change the idea of snacking. He said, "We equate it to feeling bad about ourselves because most products have ingredients that make us feel bad." Instead, he wants to change the narrative. Snacking can elicit an "out of this world" feeling. And if you combine that with products that focus on the right ingredients, you can eliminate the ill feelings.
Zero-added sugars are the primary mission of the company. Eliminate any and all added sugars from every Nebula Snacks product. He is committed to using only naturally derived sugars.
For context look at this image from their website:
Making a difference
Sugars are not great for you and the average consumer is becoming more aware of the negative impacts. Nebula’s journey is to prove that snacks can be out-of-this-world delicious without the added sugars. You can still get a supernova of flavor without the added sugars weighing down.
In addition to creating better for your snacking options, David and Nebula Snacks are all in on their product. Look below at the design, packaging, and construction of the product. Good for humans, good for the environment as well, per their website!
In Closing
As previously mentioned, many healthy companies sell "guilt-free snacking". David believes associating guilt with anything we consume is a negative connotation. He wants to see positivity branded with snacking and he believes that Nebula Snacks provides that experience.
We asked David his favorite moment so far on this hectic, challenging, totally worth it journey, "The first day of production. I was on-site and seeing it transition from a concept to reality was mind-blowing. Having it physically in hand and going into the packaging to be sent off to distribute was incredible."
Nebula Snacks was featured in an article from Packaging Digest detailing how each wrapper is unique, view that here!
David was also featured on "A Calming Podcast".
If no-sugar-added snacks are your jam, check out their blog, currently ranked # 1!
KLS is joyous about interviewing David and telling the up-and-coming story of Nebula Snacks. This wonderful new product entering a space with the right mission. Keep an eye out for Nebula Snacks as they continue to expand regionally and then nationally over the upcoming few years. For now, you can purchase their outstanding bars here. Also, you can follow their story at any of the below:
Comments