Phreshly with Paul Owusu feature #12 of Together Talks
Updated: Oct 25
"Together Talks" feature #12: Phreshly presented by KLS, freight company.
Some Background on Phreshly Co
Phreshly is a canned craft cocktail company. It was founded by Paul Owusu in June 2020. He brought on his co-founder Ama Marfo as well. The company is bringing a vibrant, new take on cocktails with sophisticated flavors. Only all-natural ingredients are used in all of their gluten-free products while using locally sourced fruit and botanical blends. Their motto is simple:
Honest ingredients + premium spirits = cocktail perfection
Started with a Tweet...
In 2020 when Covid hit, Paul was laid off from his job. So was his wife, who is an attorney. One night sitting at home Paul was enjoying trying new cocktails. He proceeded to have a few and sent off a tweet. This one tweet would change everything.
Nearly 32K likes!!!
Paul sent this out on 6/3. Phreshly was founded on 6/7. Paul saw an opportunity to create premier cocktails for customers that could be delivered directly to their homes. No need to go to a liquor store or convenience store, but the convenience of having high-quality cocktails in the confines of your home.
The company is direct to shipper now. Their goal is to continue to grow and develop their brand and when the time is right scale it at the retail level. They believe in growing the right way and having the data to back up what makes their brand unique. Phreshly is currently in 1,000 stores. Mainly regionally in Georgia currently, but within the next two months, they are debuting in California, Florida, and Texas. Also in the next month or so, they are looking to secure deals to expand into New York and then Colorado.
Phreshly is focused on community building. They talk to each person who purchases and uses their product. To date they have only spent $985 on Instagram ads, while 64% of their customers come from Instagram. Within this year they are looking to increase their exposure through online ads and billboards as well.
Partner with KLS
KLS offers LTL and FTL for both dry and reefer transportation.
Our nationwide coverage provides companies a reliable, consistent, and dependable logistics partner to handle your trucking needs.
For more information on how we can help call our office today 708-980-0920 or reach us via our email quote request here!
Education for craft cocktails
When Phreshly launched in 2020 there were about 300 brands that existed in the space. As of today, it is over 1900. Saturation has been a major challenge, but also defining exactly what their product is. When someone hears "Craft Cocktail" they often think of wine in a can or one of the major players' recent marketing spins. Paul's goal is to provide education to clearly and distinctly differentiate not only their product but the entire niche of the industry. He wants not just Phreshly but all companies with similar products to be able to have market share and provide the consumer with exactly what they are looking for.
Part of what makes Phreshly unique is its commitment to the process. Everything is made in-house, including their own bitters, mixers, and syrup. The bourbon is distilled for 15 years and all other spirits are premium. Real ingredients were an absolute must when Paul set out on this venture.
They have been featured in multiple publications including Atlanta Magazine, Bevnet, Bevnet Review, Afrotech. The Hype Magazine, Hypepotamus, and the Atlantan Magazine. They also were featured on the Ready to Launch podcast.
Paul hopes to partner with other brands within this space to create transparency and education for the consumer. One challenge is getting consumers to not just think "seltzers" when hearing "Craft Cocktails". Paul knows there is so much more to offer the consumer in this space. Another challenge for that is obtaining shelf space. Being a Black-Owned business, Paul sees obstacles for not only his own company but other similar companies. There are more innovative companies and products out there, just need a chance to show their value to consumers. Paul believes if they work together and target markets such as Hotels, Social Clubs, and Airlines they can make an immediate impact.
Interested in being featured with "Together Talks"?
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Contact us as we would love to learn your story and share it amongst our audience.
Weekly we provide 2 companies our platform to expand their reach courtesy of our campaign. Let's collaborate!!!
We asked Paul about his favorite moment so far in his nearly 3-year journey. He mentioned that in February 2022, the first day of production. They had been delayed three times because of Covid. They had thousands of pre-orders they were waiting to fill. He went out to Colorado to do a final taste and then watching the cans go through the line and be filled, he beamed with pride and joy.
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Klimson Logistics Solutions - Phreshly with Paul Owusu feature #12 of Together Talks
*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, a freight company is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign "Together Talks" if you have any interest in being featured or questions regarding your freight operations please contact us today!
Our precise and reliable effort.
We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.
Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.
Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.
The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.
Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.
Let us repeat, NEVER WILL WE JUST BILL OUT AN EXTRA CHARGE WITHOUT YOU BEING NOTIFIED.
You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.
For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.
This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.
Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.
Let’s breakdown our services more in-depth
LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).
Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.
FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.
Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution
What makes KLS different?
There are thousands for freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.
Our company also runs a year long charity promotion. Book your first shipment through KLS and we donate to the charity of your choice in your name. Our way of thanking you for giving us an opportunity to show you the KLS way and what makes us one of a kind. This entire package is what we offer to every prospect and every client. Our goal is to help provide answers that customers may have when it comes to shipping. We want to always be available as a resource and will always offer a lending hand whenever we can.