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Whipnotic with Tracy Luckow feature #40 of Together Talks

Updated: Oct 25, 2023

"Together Talks" feature #40: Whipnotic presented by KLS, freight company

Some Background on Whipnotic

Today's edition of "Together Talks" campaign, KLS had the opportunity to interview Whipnotic and Co-Founder, Tracy Luckow. They are reimagining the classic whipped cream experience by adding a colorful swirl of flavor to each can that will trigger your taste buds into sensory overload. With the touch of a button, their patented swirl technology infuses all-natural fruit juices and flavor essences into whipped cream, creating a treat that transcends the topping category. Enjoy it in a bowl, by the spoonful – make it your own As the world around them modernized and changed, Lori’s favorite nighttime dessert – whipped cream - stayed EXACTLY THE SAME. They knew there had to be a better alternative; a healthier, more exciting whipped cream that would flip the industry on their cans. They developed a breakthrough patented technology designed to shake up the whipped cream category. With a simple touch of a button, all-natural fruit juices and flavor essences swirl into a naturally low sugar cream, creating a multi-sensorial, clean, complete dessert that is all natural, keto friendly, gluten free, and real cream!

Immediate impact

The beginning of the company was in January of 2020, the product reached the market on July 4th, 2022. Whipnotic just celebrated their 1 year Birthday! :)

Whipnotic is a women-owned business that features three individuals.

Tracy & Lori are sisters. Tracy is the creator/marketing, Lori is the seller/finance. They partnered with their close friend Elissa.

Freight company+shipping company+logistics company+ltl+ftl+reefer+refrigerated+kls+Klimson logistics solutions+customer service+3PL+together+talks+feature+40
Tracy Luckow, Lori Gitomer, Elissa Harman

The products are currently featured in over 300 stores across 23 states. Strawberry Swirl and Vanilla Salted Caramel are on the shelves already with the company releasing 2 more flavors August 1st which will be Brownie Batter and Peach Mango. Last month Whipnotic, opened their website for sales allowing D2C options for consumers as well.

The company has grown thanks to their community built by their loyal following, word of mouth, and buss from trade shows. Being truly innovative has done wonders for them in terms of PR Tracy told us. Also the packaging is bold, bright, and "pretty show-stopping" as Tracy described which has allowed the company to not have to put effort and resources into graphics and paid advertising.

As Tracy described, "We are very grateful that people are interested in the category and then our product and brand. It has developed this strong connection and following amongst our consumers and us. We believe strongly in the power of creating passion in a small group and having them help build the brand together with us."

Conscious and creating healthier

We asked Tracy what separates Whipnotic from the competition and she lit up with all the differences and alluded to, "We have a clean recipe, careful with low sugar, no artificial ingredients or preservatives, and no corn syrup or syrup of any type! We are Moms who care about what our children are consuming. Our Mom is diabetic and insulin dependent which has forced us to be conscious thinking our entire lives. We patented the nozzle that fills with fruit juices and creates our swirl. It is like having a barista inside our can."

As Tracy described to us for years whip cream has always been the last thing in a bowl or on top. But Whipnotic is changing that perception. Instead they envision it being used so much more than the final topping. This is what they set out to accomplish and have managed to do so in just one short year! Using their nozzle and including the flavor it has a complete profile that is almost like an ice cream replacement. And incredibly it is only 15 calories per serving and less than 1g of sugar.

The strength of Whipnotic surprisingly is their small staff. Tracy believes that it allows them to be nimble and build quickly. They had accumulated friends within the industry prior to launching who have helped guide them and build on their ideas. But remaining small is the biggest asset Tracy believes. They take pride in being good listeners not only to their customers but to each other as well. Being small, nimble, and agile they can easily adapt and often make changes to improve the product. This fearlessness allows them to make immediate impacts that reach the customer instantly to provide even further satisfaction.

Partner with KLS
KLS offers LTL and FTL for both dry and reefer transportation.
Our nationwide coverage provides companies a reliable, consistent, and dependable logistics partner to handle your trucking needs.
For more information on how we can help call our office today 708-980-0920 or reach us via our email quote request here!

Lover of whip cream

We were curious how the idea was formulated, Tracy shared, "my sister has loved whip cream since she was a kid. Together we saw the innovation happening in the food service sector and wanted to bring that to the grocery side. We started to play around with the technology of frozen yogurt, how can you bring that to whip cream to combine it and create what ultimately became our product." During Covid both were working from home and started brainstorming new ideas. A whip cream company was one that came up early on and they just kept coming back to it because Lori loves the product and Tracy saw no innovation in the space. They both felt they could claim immediate space and improve the category.

Speaking with other founders especially in the CPG space in past editions of "Together Talks" we always ask if the formula is 100% complete or what version the product is on. Tracy provided an insightful answer that further cements their commitment to their company and customers. She told us, "We always think we are at 100%. We wouldn't launch unless we are proud of it and believe it is a strong project. But we continue to push the bounds of our creation, innovation, and imagination. We hit 100% then we strive for 200%, then 500%, then 1000%, we want to just keep enhancing the product for our community."


The initial obstacle was creating not only a company from scratch, but the machinery, engineering, and entire manufacturing process. They set out to push through with ground-breaking innovation, but as Tracy mentioned, "it is almost impossible because there is no book to follow, no previous experience, no equipment created for our new invention. we had to find out by trial and error, every step of the way." What is even more impressive is the patented nozzle works on any aerosol can, which Tracy told us the possibilities are endless (for example: sun screen with aloe, shaving cream with a scent, etc.) Just an added bonus for the women as they were focusing on their whip cream project.

Tracy went more in depth, "We had to start with making 1 nozzle, we worked on 3D printers, but we didn't know how to make 1 in a factory let alone hundreds and then thousands. We had to not only invent a product, but EVERY machine, process, system. From scratch. We were also trying to build the infrastructure of our company while also trying to launch. It was a balancing act."

Another challenge is being women-owned business and the funding required to start a company. Tracy shared eye-opening statistics with us, "Female founder and inventor rates are incredibly low. less than 2% of VC funding goes to women founders and under 12% of inventors are females." One move Tracy is making is talking with local Girl Scout Troops to share her story and start young to show possibilities so hopefully young girls can know it is ok to dream and realize their potential.

As a result, the women had to make a personal investment. Each of them quit their corporate jobs to go all-in on their company. Being in a capital-intensive business and needing to secure capital was stressful. Tracy joked, "We wake up and either think we will be billionaires or go broke! But we go in every day and try our hardest and do the best we can."

But challenges have allowed the team to become even more resilient. As Tracy informed us, she is hoping that they are in 1,000 stores by the end of 2023. More than 3x their current offering!

The Future and the Favorite

We asked Tracy what fears they had starting the company and she told us, "being in our 40's and starting a company was scary. It was our first attempt with entrepreneurship. After working in corporate for so long, you think you can apply lessons learned from there, sometimes you can, but there are a lot of missing pieces. We dove in without knowing much and learned as we went. Had we known we might have paused or been hesitant. Every day we find new missing pieces, but together we learn. We balance each other through each obstacle."

Incredibly this was not the first time Tracy and Lori had worked together professionally, yet never with the same company. Tracy came up in R&D and then marketing while Lori was in sales. Somehow, someway both of their respective companies would collaborate on projects where each was the point person. She told us how much fun that was for each of them and such a wonderful surprise and fortune.

During our conversation we were curious about Tracy's favorite aspect of Whipnotic and she shared, "Sampling events in any setting, grocery store/trade show/coffee shops/boutiques/you name matter who is in front of me. It can be a 6 year old child or a 60 year old, but when someone sees the color swirl come out of the can into the whip cream it is like seeing a magic trick. Pure joy and happiness, gets me every single time! Seeing a consumer wowed by our product makes all right again."

Tracy followed that up by telling us the moment that she is most grateful from and it was the very first sale of Whipnotic. "Citarella, Wilson is the buyer. Our product was ready a few days prior to July 4th weekend, he said 'how soon can you have the product at my warehouse?' We saw the first customer buy it in the store, we took a picture together. To have someone trust us enough that the product would deliver on time and delight their customers, it was such an incredible high of a moment. To this day I still hand deliver product to him and his store. He was our first yes, never forget it as long as I live, I'm forever appreciate it."

We ended with asking Tracy, what is the pitch for Whipnotic, she did not disappoint! "No one has done anything in 75 years, they aren't whip cream they are wimp cream. We made it more fun, healthy, and versatile."

Reinventing Whipped Cream:

☑️ Patent approved packaging innovation

🍥 Swirls of fresh flavor and color in each bite

🥛 Clean, low sugar ingredients

🚀 Launching in 2022 at a grocery store near you

♥️Whip love♥️, The Whipped Queens

Purchase from their website and use the coupon code

"Swirl15 "for a 15% discount!

Interested in being featured with "Together Talks"?
KLS is booking our upcoming schedule now!
Contact us as we would love to learn your story and share it amongst our audience.
Weekly we provide 2 companies our platform to expand their reach courtesy of our campaign. Let's collaborate!!!

In Closing

KLS wants to thank Tracy for sharing the story of Whipnotic for today's "Together Talks" feature. Keep up to date with Whipnotic by following along their journey with their social handles below!

Whipnotic was also featured in the articles listed below:

Freight company+shipping company+logistics company+ltl+ftl+reefer+refrigerated+kls+Klimson logistics solutions+customer service+3PL+together+talks+feature+40

Klimson Logistics Solutions - Best Customer Service 3PL for LTL, FTL, Reefer, Drayage

*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, freight company, is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign, "Together Talks". If you have any interest in being featured or questions regarding your freight operations please contact us today!

Why KLS?

Our precise and reliable effort.

We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.

Our Process?

Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.

Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.

The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.

Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.


You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.

For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.

This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.

Services offered?

Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.

Let’s breakdown our services more in-depth

LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).

Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.

FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.

Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution

What makes KLS different?

There are thousands for freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.

Our company also runs a year long charity promotion. Book your first shipment through KLS and we donate to the charity of your choice in your name. Our way of thanking you for giving us an opportunity to show you the KLS way and what makes us one of a kind. This entire package is what we offer to every prospect and every client. Our goal is to help provide answers that customers may have when it comes to shipping. We want to always be available as a resource and will always offer a lending hand whenever we can.

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