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Yummate with Kadriye Cakaloglu feature #64 of Together Talks

Updated: 1 day ago

"Together Talks" feature #64: Yummate presented by KLS, freight company

Some Background on Yummate

For today's edition of "Together Talks" campaign, KLS had the chance to interview Kadriye Cakaloglu, Founder, of Yummate. The company introduced 3 delectable flavors of chickpea puffs and aims to bring nutritious, but bold products to snacking. As Yummate says on their website, snacking is more than just a quick bite to eat – it's a way of life. Whenever and wherever there is fun, snacks are around. That’s why they are celebrating the joy of snacking. But snacks can be tricky, so we have to be picky. Much loved "fun" snacks, tempting us with their tantalizing flavors but leave us burdened with guilt. To shake things up, Yummate create smart options that are guilt-free, yummy, and fun. Their nutritious snacks have a plant-based twist and bold flavors that you love. Join their like-minded community and share the passion for indulgent and wholesome munching.


Find Yummate by clicking here!


Fresh start, fresh approach

Yummate was founded in April of 2023 with their first product launch just last month! Kadriye shared that it had been her goal to create a company from scratch for a while. She loved the challenge of building from the ground up and having the ability to influence each component of the business. She settled in on CPG and snacking specifically as she has always considered herself a health conscious consumer. She realized that while it is becoming more common to find healthy snacks, the taste doesn't always match consumers wants and demands.


Yummate enters the equation here bringing it's unique approach to puffs using chickpeas in lieu of potatoes (or even worse unknown ingredients!). Chickpea is a super food that possesses many benefits and a reason why consuming these puffs allows you to enjoy the snacking without the guilt. Yummate comes in three flavors, Cheddar (which is most common in the space), but also sweet corn and peanut. Kadriye shared, "Our customers love that we brought new and bold flavors to the space, the feedback has been great!"


Challenging the status quo

The goal is simple, build a community around bringing fun to snacking with a nutritious snack that most importantly TASTES GREAT! Yummate wants to remove the stigma of snacking and allow it to be enjoyable. It can be a part of a healthy lifestyle and when paired with nutritious options it creates a wonderful harmony for consumers. All Yummate products are Gluten Free and Non GMO, with no added sugar. Being able to provide performance with great taste is what sets Yummate apart.


Kadriye shared the feedback has been great so far with almost every review being 4 or 5 stars on Amazon. She mentioned one of the bigger challenges for the company was the saturation in the snacking space including "healthy snacks". This creates hurdles for Yummate to jump over in terms of brand awareness being a fresh start up. As a result, Kadriye believes in sampling as often as possible along with partnering with influences through social media, blogs, and websites. The ability to get the word out and then allow these consumers to try the product is the best sales pitch, "Nothing compares to word of mouth advertising in my opinion. We trust those around us, so when they say they are trying something or enjoying something we don't want to miss out.", Kadriye explained.

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KLS offers LTL and FTL for both dry and reefer transportation.
Our nationwide coverage provides companies a reliable, consistent, and dependable logistics partner to handle your trucking needs.
For more information on how we can help call our office today 708-980-0920 or reach us via our email quote request here!
Enjoy the processes

Starting at zero would seem like a daunting challenge for most, but it has been exciting for Kadriye. She told us that working previously with start-ups she enjoyed the trial and error component. "I've always liked to help build and develop to the companies I've worked at. Implementing strategies, gathering feedback, analyzing the results, and then creating new strategies has been a real joy of mine. Those experiences have shaped the way I want to run Yummate, data driven solutions.", Kadriye informed us.


One challenge for Kadriye is the aspect of being a solo-preneur. She peeled back the curtain for us, "I quickly had to learn how some things happen that are not expected. I've learned that each week, each day is filled with something amazing and something unexpected. Understanding how to accept all of that, harness my emotions, and remain balanced is something I work on daily." This insight from her was further elaborated with her desire to remain calm and focused with each task she comes across. As the Founder, she is getting acclimated in every aspect of her business while creating the foundation for what is to come.


Holistic Approach & Philosophy

Constantly she is observing consumer insights, other brands to learn from historical successes and pivots and what is gaining traction. But also Kadriye will go back in time and study the history of how a company pivoted or made a jump in acceleration, for her to understand how they got from point A to point B is incredibly valuable. By understanding how companies succeed, she can implement and modify specific to the Yummate ecosystem and possibly prevent future issues or challenges. She urged how important it is to stay in the moment and believe in yourself, as most things work itself out over time. "We all have the answers and solutions, we will find a way to solve a problem, sometimes we are just in our own way.", she elaborated.


The focus on product marketing and consumers' insights will lead Yummate to where she envisions the brand. This includes not only feedback with health conscious consumers who they plan to be part of their community, but also junk food consumers. Staying in touch with all consumers is paramount to achieving the level of brand awareness and ultimately success that Kadriye envisions for Yummate. And that is how the philosophy of the company is structured, great snacking on the go. The bold flavors that provide unique taste while also delivering on nutritious and guilt-free fun snacking.


Yum - "delicious" + mate - "on the go"


Be seen, be heard, be felt

The long term horizon for Yummate and it's founder is to reach the level of brand awareness known nationwide and even worldwide. Kadriye wants to first bring the consumers to the level of recognizing the brand. From there she'd love to continue to deliver options and alternatives to consumer demands with possible additional product lines in the future. Ultimately she believes this will scale to a level that will enable a successful exit for her and allow her to start the journey over again building something from scratch.


The start to this journey is spending the rest of this year obtaining feedback on the product launch while also solidifying the supply chain of Yummate. By doing so Kadriye believes the company will be well positioned to aim for retail and launch strategically and effectively next year. She mentioned how being the founder and creator often times the chase prohibits this role from understanding the progress being made. She shared, "We are always figuring out how to overcome the next challenge we often times miss all the positive steps we have made. I want to encourage those I'm partnered with to not only seek out solutions for themselves and our company, but also to enjoy the process and appreciate the work they are conquering. Cheering on and supporting each other will drive Yummate to where we want to reach."


Kadriye explained to us her favorite moment. Now she was happy and enthusiastic our entire chat with her, but when we asked this question her face LIT up, "The first review we received!", she told us. It's a memory she frequently revisits, using it as a source of inspiration to celebrate the incredible progress she's achieved in such a short span. While Kadriye admitted that sometimes she loses sight of this perspective, she's actively working on incorporating her new business into her life and ensuring that she remains centered and appreciative of every step forward. She also imparted a piece of advice with a heartwarming smile, saying, "Finding a reliable and trustworthy partner might be good because going it alone can be challenging. When you're flying solo, it's easy to overlook the significant impact you're making because you're deeply immersed in the work. That's why having a support system and flexible options can be a great help."


Interested in being featured with "Together Talks"?
KLS is booking our upcoming schedule now!
Contact us as we would love to learn your story and share it amongst our audience.
Weekly we provide 2 companies our platform to expand their reach courtesy of our campaign. Let's collaborate!!!
In Closing

KLS wants to thank Yummate and Kadriye Cakaloglu, Founder, for today's "Together Talks" feature. Follow along for the Yummate journey with their social handles below!

Together Talks with Yummate feature #64 - presented by KLS, Klimson Logistics Solutions, freight company

Klimson Logistics Solutions - Together Talks with Yummate feature #64

*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, freight company, is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign, "Together Talks". If you have any interest in being featured or questions regarding your freight operations please contact us today!


Why KLS?

Our precise and reliable effort.

We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.


Our Process?

Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.

Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.

The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.

Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.

Let us repeat, NEVER WILL WE JUST BILL OUT AN EXTRA CHARGE WITHOUT YOU BEING NOTIFIED.

You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.

For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.

This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.


Services offered?

Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.


Let’s breakdown our services more in-depth

LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).

Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.

FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.

Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution

What makes KLS different?

There are thousands for freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.

Our company also runs a year long charity promotion. Book your first shipment through KLS and we donate to the charity of your choice in your name. Our way of thanking you for giving us an opportunity to show you the KLS way and what makes us one of a kind. This entire package is what we offer to every prospect and every client. Our goal is to help provide answers that customers may have when it comes to shipping. We want to always be available as a resource and will always offer a lending hand whenever we can.

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