Emmer Law with Max Emmer feature #76 of Together Talks
"Together Talks" feature #76: Emmer Law and Founder, Max Emmer, presented by KLS, freight company
Some Background on Emmer Law
For today's edition of "Together Talks" campaign, KLS had the chance to interview Emmer Law and Founder, Max Emmer. Max considers divorce to be a path to a new and more livable family dynamic and aims always to help his clients get there in the most helpful and efficient way possible. Yes, divorce is synonymous with anger, anxiety and aggravation. It is also oftentimes mired with sadness, soul-searching and senselessness. But, it doesn’t always have to be. Max’s job is to help shepherd you throughout a difficult process or situation with less pain and discomfort. Max will listen to you, work with you and empower you with resources and information to make the best decisions for yourself and your family.
Max started the firm in 2021 and has been a lawyer for a decade. He shared he worked very hard for a long time for others while not achieving meaningful fulfillment, engagement or great financial success. Max did some introspection and recognized that given his personality, skills, and entrepreneurial spirit, he wasn't gaining what he could unless he went all-in and did it himself. As Max explains, "I am as entrepreneurial as one gets as a law firm owner and operator. For the lifestyle, financial circumstances, time, and flexibility, he understood that working for himself and being his own boss was the path he needed to take. Creating a law firm in his own vision was the only option.
Max set out to create a law firm that was not a stiff, boring, old traditional firm. He wanted to bring personality and life to a firm. Creating his own it was able to embody who he is as an individual. He believes the law is a customer-centered business, but not often presented that way. Customer service is paramount, which is not typical of law firms in the U.S. Max is here to offer a refreshing spin.
Businessman offering legal advice
His firm does not follow the cookie cutter approach. Max doesn't believe putting individuals "on an assembly line or the wheel of divorce". Instead, he sets out to curate a process that works for them and their families. Max believes many lawyers put individuals in the system to bill and churn matters and files. But, as Max insists, he wants to bring the customer-centered support behind his firm. Providing his legal experience coupled with his businessman acumen is the approach he is taking.
Max's career allowed him to work in different parts of law, representing Fortune 500 companies all the way to the little guy. Along the way he has taken his experiences learned, he brings to every client engagement. He brings this approach to his clients which he believes allows him to present a much more holistic and comprehensive representation.
We asked Max what the strengths of his firm are and he listed five for us:
Attention to detail
He does divorce differently. Every person, family, and every situation are unique. This is why the cookie cutter approach does not resonate with him. Utilizing his experience, skills, tools, and network of resources, he tries to come up with a comprehensive plan of attack to move them through one of if not the hardest part of their life. By doing so he tries to steer the ship until they reach their next healthier chapter. Max believes he provides a lot more empathy, creativity, compassion, and nuance than others do. In order to do so it requires transparency and open communication or as Max calls it, "getting under the hood". His comprehensive analysis involves trying to learn about a client's stressors, fears, and pressure points. Understanding each of these he can do what he can to make the entire process a little less painful and uncomfortable.
Partner with KLS
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Max decided to start a law firm during a global pandemic with his wife who was 8 months pregnant. Starting with no book of business was a huge challenge, of course. But, he credits his network as the save. It started with one simple move, he sent out an email explaining what he was doing now and the services he was offering. He said how fortunate he was that it grew to where it is now. But he did mention that being able to navigate during such tumultuous times was straining.
He left during the thick of the Pandemic, but did share it had been a kernel in his mind for a long time. It allowed him to build his firm in the shadows for about five months prior. This period of time was a chance to reflect, introspection, and diligence before fully moving forward. Max commented that it was a great benefit not only strategically, but also mental health as well.
When he had his child, he couldn’t take time off if wanted the money to come in. But he admitted it is much easier to be more driven to hustle when it is for him exclusively. He said his first 2.5 years are far beyond what he ever could have imagine. But being the owner means always staying on that wheel and having to do it again year after year. He continues to evaluate what worked, what can be improved on, and how to prepare for the upcoming year. As he prepares for a new year of work he said there is a mix of energy and stress, but he has found a good balance to turn that into positive process.
Max explained that when he started the firm he had never made 6-figures as a lawyer in his career. His goal in his first year was to generate that from scratch. He succeeded in conquering his goal. Being able to do that surprised him, but he told us he was gratified. He once again credited his network and how appreciative he was of those who helped and supported him. He said it is a testament to "what you can do if you put your mind to it."
Max sees the upcoming years as an opportunity to increase his work with clients as a mediator in the collaborative divorce space. In addition to that, he hopes to increase his geographic reach as well. Continuing to grow and cultivate a network to help people and families who find themselves in a bind is his ultimate goal. As he describes, "Those who need a life jacket and support system, look to me to help guide them."
Divorce and breakup of a family is the hardest life event after death. The trend in family law Max explained is prenuptial agreements becoming more and more common. Working with more parties and couples in the lead up to marriage can be a helpful step should they arrive at divorce down the road. Prior planning is something Max plans to educate as many couples as he can in the upcoming years while running his firm.
As he described, not being able to fit a square peg into a round hole, which was a big reason he decided to bet on himself. He shared he wasn't making money, wasn't fulfilled, and didn't see potential growth. This led him to having to make a decision about his career as he was at a crossroads. Leaving and starting his own firm was scary for sure he commented, but unless you try and put yourself out there you won't know for sure your full potential. Despite how daunting the circumstances were, it was the next logical step for him. Crediting his 20 plus years cultivating an unapparelled network locally and nationally, he believed those would speak for him and do so truthfully and honestly of him. He believed that would be a value add.
There was one moment that Max has allowed himself to reflect back on and appreciate. He launched the firm in the summer of 2021, which was 2/3 of the way through the year. Max shared that he did more revenue in that third of the year then he had ever made in a full year in his entire career. "There were times I felt the business was slow or not as busy as I wanted, but to achieve that in such a short amount of time was quite remarkable. Where I was sitting 4 years ago to then that accomplishment was very fulfilling.", Max shared.
Self-belief and development
Max comes from a family of entrepreneurs. His father didn't go to college and hasn't had a boss in over 50 years, Max shared. Growing up, he was surrounded by that spirit. He also explained there is a falsehood that working for someone else there is job security. He argues that unless you're the rainmaker or so specialized, you aren't that secure. As someone who was working hard and not making a ton, he felt he didn't have a ton to lose. Owning his own business he has learned he has more than 1 job duty now. But he relishes that opportunity, the demanding work of owning and running your own business brings him pride and inspiration.
The freedom to do what he wants when he wants and on terms he sets is the most enjoyable aspect. Max has been able to create a service business in an industry that rarely operates that way. Owning his own firm enables him to do what he believes is right at all times, but on his own schedule and time frame. Max shared his tale of caution, "If you aren't prepared to be a people person and out there meeting people while owning a business, I'd strongly discourage you from owning a business." Luckily, he loves to meet people and it energizes him.
Piece of Advice
Our conversation with Max ended with him sharing his piece of advice:
I was one of those kids who liked meeting new people. As a 14/15 year old, I would get coffee with my parent's friends. I had someone tell me at college at a Starbucks in Boston, prominent marketing individual, “Try to meet someone new every week. Make a new contact every week. If you meet someone new every week, most weeks you’re going to create for yourself not just a robust network, but become an interpersonal lethal champion.” I don't view networking as transactional. I am fortunate to meet people from all walks of life. The more I talk to people and learn from makes me a better person and lawyer. The more you can obtain, it will make you more well-rounded.
I think it is bad advice that everyone needs to be their own boss or start their own company. Instead, you need to know yourself. For someone to succeed in business, you have to know yourself fully. Only then can you be in a position to make professional and career decisions best for you.
My Authenticity: If I can’t help you, I’ll get you to someone who can help you. People remember that, it comes back, full circle.
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KLS wants to thank Max Emmer, Founder, of Emmer Law for today's "Together Talks" feature. Keep up to date with Emmer Law by following their blog on their website, check it out here. Follow along for the Emmer Law journey with their social handles below!
Klimson Logistics Solutions - Together Talks with Emmer Law feature #76
*Klimson Logistics Solutions is an Industry Leading Customer Service 3PL. Our focus and commitment to our clients has us striving to be the BEST customer service 3PL for LTL, FTL, Reefer, and Drayage in the country. KLS, freight company, is a 3PL providing nationwide logistics solutions. KLS shipping services include: LTL freight, FTL freight, Reefer LTL freight, Reefer FTL freight, and Drayage. Klimson Logistics Solutions thanks you for viewing our marketing campaign, "Together Talks". If you have any interest in being featured or questions regarding your freight operations please contact us today!
Our precise and reliable effort.
We handle every shipment with the exact same process. It does not matter if you move one shipment a year or ten per day, you will receive the same level of customer service from us. When we started this company, we had one goal in mind, treat every shipment like it was our own. With our vast knowledge of the industry, we understood what a customer would want from a communication standpoint. We applied that process to be the standard here at KLS. Our reliability and being able to depend on our consistency is why we have such long-standing relationships with our clients.
Every shipment in our industry starts with a quote. We are firm believers that time is money, thus we strive to have quotes back in a 5-10 minute reply time for LTL and FTL, any FCL quotes are at the mercy of the carriers getting back to us. For LTL we have the flexibility to quote both off of NMFC and also Density depending on the carrier. Utilizing our services, you’re allowing us to use our expertise to class your freight accordingly to ensure we are providing the best rate we possibly can.
Once a quote has been submitted and a client chooses to proceed with KLS handling the arrangement of the shipment our full process begins. We create the BOL that will be used for the shipment. If it is a new location for our system, we will obtain all the important/special details (reference numbers, contact details, shipping hours, closed for lunch, dock/doors, etc.). We meticulously build every detail into our software for all future shipments involving that location. After we have both locations built and necessary reference numbers have been applied we will tender the shipment to the carrier. We use this method because it provides us a real time pickup number from the carrier to obtain updates prior to pickup. Our staff will either email the BOL directly to you or to the shipper (at your request) the minute after the tender has been accepted by the carrier. LTL carriers require a 2 hour window prior to close time in order to schedule it for a same-day pickup attempt.
The following morning you’ll receive an email from us. It will either provide the reason the pickup was missed (driver’s trailer filled up, driver missed the close time, truck broke down, shipper said no freight, etc.) or if the pickup was successful you will receive the PRO (tracking) number from us, along with the eta for delivery. Our staff will track it throughout the duration of transit and advise if anything happens that will alter the estimated delivery date. The day the shipment delivers we will email you with confirmation and the POD (Proof of Delivery), should you require it.
Your shipment has been quoted, scheduled, picked up, and delivered. The next step is waiting for the carrier to invoice us and make sure the rate matches up. If it does, we close out the invoice from the carrier in our system and automatically your invoice is created and sent to the requested party at your company. In the event the carrier has an additional charge on their invoice “Variance”, we will never send you an invoice with an additional charge without first identifying you of the charge.
Let us repeat, NEVER WILL WE JUST BILL OUT AN EXTRA CHARGE WITHOUT YOU BEING NOTIFIED.
You are our customer, we represent you. Should the carrier provide an extra charge on an invoice, “Lift gate, additional weight, reclass, detention, etc.) We notify you of the charge via email first. Second, within that email we identify what is required should you choose to dispute the charge. Again our goal is to honor your request, if you want to dispute, we will dispute. During a dispute we will provide you updates every step along the way. Once a dispute is closed out, whether it is approved or rejected, then we will invoice you as the invoice has been resolved.
For reference, our company only had 6.2% of all shipments go to dispute in 2022 and we successfully won 91% of those disputes on behalf of our customers.
This is our process for every single shipment you move with us. We don’t cut corners, we don’t hide from difficult situations. We believe in being available, honest, and transparent. We don’t ever want to tell you that a shipment is lost, damaged, misrouted, but it is our duty to notify you the second we find out something has gone wrong. We hate to present bad news, but it is part of the job. What you can guarantee is that we will work a shipment all the way through and turn over every stone until we get a resolution for our clients.
Our core business is LTL and FTL. Within these options we have options for both dry and refrigerated/frozen. We also offer FCL/Drayage options. Our company as a 3PL has nationwide options and services clients across the US.
Let’s breakdown our services more in-depth
LTL: Standard and Guaranteed CFS (Imports & Exports) Tradeshows Hazmat Anything that is on a pallet can be moved LTL. Typically LTL is up to 10 pallets, but the sweet spot for a carrier is 6-8 pallets at most for an individual shipment. LTL quotes are good between 5-30 days depending on the carrier. LTL can be quoted either via NMFC or density to determine the class (we do this for you).
Volume: Anything over 10-12’ of space in the truck is the technical rule for a volume shipment. When we run a quote for you we will determine if it qualifies for volume and provide you a rate if available. Volume moves allow you to get a reduced rate for larger shipments. The caveat to volume shipments it the quotes are only valid for 3-7 days and they move on capacity between terminals. If a terminal is backed up they will move their LTL freight first before the volume freight, which can lead to longer transit times for volume moves.
FTL/Dedicated/Expedited: 53’ Dry and Reefer 26’ Box trucks with lift gate Sprinter Van The main difference for FTL vs LTL is space and transit time. For standard pallets you can fit either 26 or 30 pallets in a 53’ dry van. The other main difference is transit time, for FTL each day counts in the transit time, whereas LTL does not count the day of pickup, weekends, or holidays in their transit time.
Reefer/Frozen: LTL and FTL We specialize working in the CPG space with food manufacturers. We regularly deliver to the following locations: Kehe UNFI Core Mark DPI Wegmans Cugini H.T. Hackney Netrition HEB ALDI Chambers and Owens EBY Brown Nassau Candy Harris Teeter Wakefern NU INC Long Distribution
What makes KLS different?
There are thousands of freight brokers and 3PL in our industry. Barrier to entry is rather easy and agents or owners will often hire sales people without any intention of properly training them. It results in high turnover for many freight companies and a forgettable experience for the client. We choose to operate differently through our consistency. We truly care about doing right by our clients and prospects too. While we would love to help provide our services to every company we speak with, that just isn’t realistic. We won’t always be the right fit for every company that moves freight and that is ok. Our authenticity as a shipping company sets us apart from the competition and that is backed up by our testimonials. We also run a marketing campaign bi-weekly called “Together Talks”. We interview, highlight, and promote two businesses every week. Our goal is to grow our network, make new connections, and learn something new with each collaboration. Check it out on our website and if you’re interested in being featured reach out.
Our company also runs a year long charity promotion. Book your first shipment through KLS and we donate to the charity of your choice in your name. Our way of thanking you for giving us an opportunity to show you the KLS way and what makes us one of a kind. This entire package is what we offer to every prospect and every client. Our goal is to help provide answers that customers may have when it comes to shipping. We want to always be available as a resource and will always offer a lending hand whenever we can.